An award winning UI/UX designer based in London with experience in a diverse range of sectors such as tourism, automotive, entertainment, healthtech, fintech. I have a passion for working with startups because we are able to push the boundaries and develop new and innovative products to become leaders in the market. A mentor, judge and advisor to up and coming UX designers.

My expertise lies in Art Direction and Product Design disciplines (Interaction, UI, UX, Motion) - leading the design of digital products and crafting amazing User Experiences. 6+ years experience working with companies in the UK, the US, Estonia, Germany, Malaysia, Sweden, Spain and many more.

Currently Design Partner & Advisor at Ester Digital.

On a personal note...I'm from a hardworking industrial city in Ukraine. Growing up, my surroundings were all about creativity, and I was always in the thick of it, dabbling in art and design. Even though I was knee-deep in Mechanical Engineering during college (nope, no fancy art school for me), I was that student sketching portraits and painting walls. Heck, I even once painted a restaurant's restroom door.

But, you know what? Painting that door got me thinking: "Maybe engineering isn't my endgame." Soon after, I stumbled upon game design and 2D art. Before I knew it, I was working on freelance projects as a designer!

But here's where things got interesting: while working on games, I discovered a love for website design. Merging my engineering brain with my love for design, I found my groove in UI/UX. It was a match made in heaven! Today, I've worn the hats of both a Product designer and an Art Director.

In a nutshell, I've journeyed from industrial city roots, to giving the restroom door a facelift, to crafting nifty digital experiences. And so far, it's been a brilliant adventure!